ERP Channel Partner Lead Generation Statistics
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As these partners and resellers are at the forefront of these changes, they’re helping businesses to modernize their operations and drive growth through smarter, integrated systems. However, there’s stiff competition, and finding new leads and creating effective pipelines is more essential than ever. To find out what 139,895 ERP channel partners or value added resellers in the US’ opinions were, we utilized AI-driven audience profiling to synthesize insights from online discussions for a full year, ending 29th September 2025, to a high statistical confidence level. These insights reveal how the ERP channel partner community is redefining lead generation and embracing technology, data, and human connection to remain competitive in a rapidly evolving digital marketplace. Index 100% of ERP channel partners or value added resellers agree that referral networks have been most effective in building their pipelines 100% of ERP channel partners or value added resellers say that co-branded campaigns are the type of marketing they most value from lead generation vendors 56% of ERP channel partners or value added resellers have neutral opinions about whether phone calls create the most sales opportunities 100% of ERP channel partners or value added resellers say that CRM management plays a major role in their lead generation process 92% of ERP channel partners or value added resellers are using AI for lead generation content personalization Case studies are the type of content 77% of ERP channel partners or value added resellers say helps them attract the right leads 57% of ERP channel partners or value added resellers primarily serve the tech industry 16% of our audience confirms that they are confirmed Microsoft Dynamics ERP channel partners 69% of ERP channel partners or value added resellers say that having information about a new prospect’s current software or ERP system is important before they reach out 28% of ERP channel partners or value added resellers do consistent outreach to new companies 79% of ERP channel partners or value added resellers spend the most time focusing on demos in the sales process 79% of ERP channel partners or value added resellers spend the most time focusing on demos in the